Above-the-line (ATL) - Ad (online advertising) - Ad-Click (Ad Click-Rate) - Ad-Impression (Ad-Views) - Ad-Server - Ad-Rotation - Ad-View - Affinität - Alternativer Text - Ambient-Media (Ambientmedien) - Animated GIF - Banner - Bannerformate - Belegungseinheit - Below-the-line (BTL) - Burn Out - Campus-Infodisplay - Campus-Poster XL - Click-Through Rate - Client - City Light Poster (CLP) - Content-Management-System (CMS) - Content-Sponsoring - Cookie - Cost Per Action (CPA, auch Cost-per-Acquisition, Cost-per-Transaction) - Cost Per Click (CPC) - Cost Per Order (CPO, auch Pay-per-Transaction oder Cost-per-Sale (CPS) - Cost Per Registration (CPR) - Crossmedia - DHTML-Banner - eMercial - Eyeblaster - Flash - Flashbanner - Floor Graphics (Bodengrafiken) - Flyer - Frame - Fullbanner - Garantierte Kampagne - Geschirrwerbung - GIF (Graphics Interchange Format) -

Hochschulmarketing - Homepage - HTML - HTML-Tag - IFRAME-TAG - Infotainment - Interstitials - Inventory - IVW-Verfahren - Java - Javascript-Tag - JPEG (Joint Photographic Experts Group) - Keyword-Advertising - Kontakt - LayerAd - Leuchtdrehsäule - Link - Logfile - Marketingkommunikation - Marketing-Mix - M-Commerce - Mediaplan - Mediaplanung - Mediaselektion - Metatags - Microsite - Mouse-Move-Banner - Mousepad-Werbung - Nanosite - Newbie - Newsletter - Nielsen-Gebiete - Offene Kampagne - OMDB - Outdoorbanner - PageImpression - Permission Marketing - Pfandmünzenwerbung - Pop-Up-Advertisement - Positionierung - Promotion -

Redirect - Rich Media - Run Of Network (RON) - Skyscraper - Stand-Alone-Mails - Streuverlust - Sticky Ad - Streaming - Superstitial - Sonderwerbeformen - Tablettwerbung - Tag - Targeting - TKP (Tausenderkontaktpreis) - Traffic-Building-Kampagne - User-Tracking - Unique User - View-Time - Visit - Wallpaper - Webtracking - Werbeträger - Wireless Advertising - XML - Zielgruppe -