Hier finden Sie die wichtigsten Definitionen aus den Bereichen Online-Marketing, Marketing-Kommunikation, Media, Aussenwerbung etc.

Above-the-line (ATL) - Ad (online advertising) - Ad-Click (Ad Click-Rate) - Ad-Impression (Ad-Views) - Ad-Server- Ad-Rotation - Ad-View – Affinität - Alternativer Text - Ambient-Media (Ambientmedien)- Animated GIF – Banner – Bannerformate – Belegungseinheit - Below-the-line (BTL) - Burn Out - Campus-Infodisplay - Campus-Poster XL - Click-Through Rate- Client- City Light Poster (CLP)- Content-Management-System (CMS) - Content-Sponsoring – Cookie - Cost Per Action (CPA, auch Cost-per-Acquisition, Cost-per-Transaction) - Cost Per Click (CPC) - Cost Per Order (CPO, auch Pay-per-Transaction oder Cost-per-Sale (CPS) - Cost Per Registration (CPR) – Crossmedia - DHTML-Banner - eMercial – Eyeblaster – Flash – Flashbanner - Floor Graphics (Bodengrafiken) – Flyer – Frame – Fullsizebanner - Garantierte Kampagne – Geschirrwerbung - GIF (Graphics Interchange Format) – Hochschulmarketing – Homepage – HTML - HTML-Tag - IFRAME-TAG – Infotainment – Interstitials – Inventory - IVW-Verfahren – Java - Javascript-Tag - JPEG (Joint Photographic Experts Group) - Keyword-Advertising – Kontakt – LayerAd – Leuchtdrehsäule – Link – Logfile – Marketingkommunikation - Marketing-Mix - M-Commerce – Mediaplan – Mediaplanung – Mediaselektion – Metatags – Microsite - Mouse-Move-Banner - Mousepad-Werbung – Nanosite – Newbie – Newsletter - Nielsen-Gebiete - Offene Kampagne – OMDB – Outdoorbanner – PageImpression - Permission Marketing – Pfandmünzenwerbung - Pop-Up-Advertisement – Positionierung – Promotion - Redirect - Rich Media - Run Of Network (RON) – Skyscraper- Stand-Alone-Mails – Streuverlust - Sticky Ad – Streaming – Superstitial – Sonderwerbeformen – Tablettwerbung – Tag – Targeting - TKP (Tausenderkontaktpreis) - Traffic-Building-Kampagne - User-Tracking - Unique User - View-Time – Visit – Wallpaper – Webtracking – Werbeträger - Wireless Advertising – XML - Zielgruppe